VGH: User-centered sound design “Yoga-Zeit”

On-demand yoga class? No problem with the Amazon Yoga Skill.
Together with the agency Future of Voice we developed and implemented a user-centered sound design for the Health Application. In doing so, we asked ourselves how a purely auditory yoga lesson can become an authentic experience for the user. The result is a combination of three components.

Soundlogo: Inspired by Indian singing bowls, a soundlogo was developed that serves as a recognition and starting signal for the individual sessions.

Soundscape: Depending on the type of yoga session, specially composed activating or relaxing soundscapes are used.

Voice: A yoga teacher with a sensitive voice was cast, who was able to perfectly implement the tempo, timbre and tonality of the language through her many years of experience.

All sounds of the skill were continuously tested with potential users during development.